Cognac Only at Wine Paris 2026: trends and opportunities for Cognac

This year, Cognac Only attended Wine Paris 2026, one of the most important professional trade shows in the world for wine and spirits. A full day dedicated to meeting our partners, discussing the cognac market, and observing the major trends shaping the premium spirits industry today.

Wine Paris 2026: An International Spirits Trade Show

The 2026 edition brought together more than 6,000 exhibitors from 60 countries and over 60,000 professional visitors representing 155 international markets. The spirits sector, including cognac, was particularly well represented with hundreds of French and international exhibitors, covering both traditional houses and premium producers.

Cognac Facing International Challenges

Cognac remains a major player in the premium spirits market. In 2025, French wine and spirits exports saw a slight drop in volume (-3%), while cognac exports decreased by approximately 15% in volume and 24% in value, mainly due to trade tensions in key markets such as China and the United States.

Wine Paris provides a strategic opportunity for producers to strengthen their export position, meet international buyers, and engage directly with evolving markets.

Consumer Trends and Premium Cognac Positioning

• Professional tastings and masterclasses highlight long-aged eaux-de-vie and their unique aromas.
• Premium mixology demonstrates a growing demand for modern approaches to serving cognac.
• Discussions with importers and distributors emphasize the importance of a high-quality and narrative-driven offer, centered on authenticity and tasting experience.

Over 30 cognac references were showcased at certain booths, demonstrating professional interest in premium and innovative products.

Concrete and Inspiring Exchanges

For Cognac Only, this day was an opportunity to reconnect with our partners, discuss key topics — exports, premium positioning, mixology — and identify concrete opportunities for the months ahead. These conversations provided valuable insight into international market expectations.

Perspectives for the Future

Wine Paris 2026 highlights two essential points for the future of French spirits:

• A strong international presence, essential to develop export opportunities.
• Increased attention to tasting experience and premium positioning, highlighting traditional know-how and innovation.

For Cognac Only, these insights confirm our commitment to staying close to the markets and offering a range that combines authenticity, superior quality, and openness to modern cognac experiences.